The Frontline Factor: Hearts & Dollars

E13: Rogayeh Tabrizi | Theory+Practice


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Live from NRF 2026, Will Eadie sits down with Rogayeh Tabrizi, Founder & CEO of Theory+Practice, behavioral economist, and AI Leader of the Year, to explore a question reshaping frontline work: How do you turn data into decisions that actually move the needle?


Rogayeh brings a rare perspective — from particle physics at CERN to a PhD in Economics to building AI-powered solutions for the world's largest retailers and CPG companies. She breaks down why most organizations are drowning in dashboards, and what it takes to move beyond insight to true foresight.


The conversation covers causal AI, why agentic AI requires predictive foundations to be truly effective, and what the shift from execution to agency means for frontline teams.


🎧 A must-listen for business leaders and operations executives thinking seriously about AI in frontline execution.

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The Frontline Factor: Hearts & DollarsBy Hosted by Will Eadie