Our guest on this episode is Tim Bryan. Tim is the Chief Revenue Officer CRO at Custora which makes customer insights more accessible for acquisition and retention campaigns.    Tim and I start the conversation discussing how to scale a SaaS Enterprise organization from 1 to many. Tim like other great sales leaders tells us how he uses data to inform his growth decisions when it comes to hiring and building his organization.    Other topics Tim and I explore are; 

• Lead assignment using a round robin approach
• Selling an ecommerce solution to marketers
• Level of effort matters in the decision making process
• How do you drive urgency
• FOA - Fear of Amazon
• Characteristic of Best Sellers