In this episode of B2B Marketing Futures, we tackle one of the most pressing questions shaping the next decade of marketing: AI vs Brand: What Will Marketers Still Own in 2030?

As AI accelerates across targeting, creative production, and channel execution, our panel of marketing leaders breaks down what human marketers will continue to own and what will inevitably be automated. From navigating the fine line between personalization and over-optimization to redefining the role of brand in an AI-mediated world, this episode explores how strategy, creativity, and authenticity evolve as machines take on more execution.

Participants:

• Sharon Forder – CMO, Sana Commerce

Leading global marketing strategy while navigating how AI reshapes customer expectations, brand trust, and the digital buying experience.

• Dorothea Gam – CMO, Mouseflow

Driving data-led growth and exploring how AI enhances behavioral insights, experimentation, and customer understanding.

• Maud Walkowiak – EMEA Head of Growth Marketing, Aon

Transforming growth strategies across markets and leveraging AI to improve decision-making, personalization, and long-term brand value.

Together, they explore:

• How AI has fundamentally changed the marketer’s day-to-day

• Where competitive advantage comes from when AI can “do it all”

• What “brand” means when discovery is mediated by algorithms

• How to balance automation with creative instinct and emotional connection

• The skills and mindsets marketers must develop to stay relevant by 2030

Whether you’re leading a modern marketing team or figuring out where AI fits into your strategy, this episode will challenge how you think about creativity, advantage, and the future of the brand in an AI-first world.

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