We chat with Will McKissick, the Chief Chief Strategy Officer for mePrism. mePrism is a service that encrypts and stores your personal data to help you discover insights about your digital identity, as well as facilitating potential sales of information linked to your digital identity that you can opt into. Will shares some background on how he joined the startup, advice for others exploring entrepreneurial avenues in the online realm, and thoughts on complex ethical questions regarding privacy and information ownership. It is a thought-provoking and mentally stimulating conversation that is tied to core issues in our evolving society. To learn more about mePrism and the data economy, check out mePrism.com!