WPMRR WordPress Podcast

E130 – Superman on Making Sales and Marketing with WordPress Easy (Gregory Karelitz, HubSpot)


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It's another refresher of a past episode with Gregory Karelitz, Global Manager of HubSpot for Startups. HubSpot is a growth platform that lets your entire company to work together — from marketing, to sales, to customer service.

Joe and Gregory explore how HubSpot provides quality integrations towards keeping a solid customer base, solutions the new plugin solves for end-user experience, and the importance of web page functionality.

Episode Resources

  • Hubspot Website
  • Hubspot Twitter
  • Greg Karelitz is on Twitter
  • HubSpot WordPress Plugin
  • Leave an iTunes review or binge-watch past episodes
  • Send questions to [email protected] for the next Q&A pod
  • Visit the WPMRR website

What to Listen For:

  • 00:00 Intro
  • 02:49 Welcome to the pod, Gregory Karelitz!
  • 04:35 Working at HubSpot for six years
  • 06:10 How global partnerships work
  • 08:23 A look into the HubSpot's integration build-out
  • 12:57 The complexity of disconnected tools
  • 15:28 Sponsorship of global WordCamps
  • 18:06 Gregory's early days in the WordPress space
  • 21:18 Did you have a marketing strategy?
  • 23:48 The transition into the HubSpot community
  • 28:25 Optimizing your business growth with the right features and functions
  • 34:36 Innovation towards pushing for mobile-friendly websites
  • 37:55 The relationship between sales, marketing, and customer service
...more
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WPMRR WordPress PodcastBy Joe Howard