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E131 - Smarter Email Marketing & Inbox Overload – Let's Talk Strategy!
In this episode, I’m sharing the behind-the-scenes updates I’ve made to my email marketing strategy to help improve engagement and clean up my list. From softening the tone in abandoned cart emails to segmenting more thoughtfully based on engagement levels, I walk through what’s working—and what’s not. I also talk about testing personalisation in subject lines and copy, trialling A/B testing on header images and CTAs, and introducing a standing offer for cold subscribers to try and win them back before regular list clean-ups every six months. Plus, we touch on the realitythat people are overwhelmed and skimming, so it’s more important than ever to show up beyond just email—on social media, in ads, and wherever your audience hangs out. If your open rates have dipped or your list feels stale, this episode will help you give your email marketing the refresh it needs.
Hit play and let’s dive in. 🎧
Book your Free Discovery Call HERE and start growing today! 🌱
🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.
👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!
🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧
🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!
🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚
📞 Act Now!
Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.
Book your Free Discovery Call HERE and start growing today! 🌱
Thanks for watching!
Rachel - Facebook Ads Specialist
https://www.aussieonlinegrowingonshopify.com.au/book-online
View all episodes
By Rachel AbdyIn this episode, I’m sharing the behind-the-scenes updates I’ve made to my email marketing strategy to help improve engagement and clean up my list. From softening the tone in abandoned cart emails to segmenting more thoughtfully based on engagement levels, I walk through what’s working—and what’s not. I also talk about testing personalisation in subject lines and copy, trialling A/B testing on header images and CTAs, and introducing a standing offer for cold subscribers to try and win them back before regular list clean-ups every six months. Plus, we touch on the realitythat people are overwhelmed and skimming, so it’s more important than ever to show up beyond just email—on social media, in ads, and wherever your audience hangs out. If your open rates have dipped or your list feels stale, this episode will help you give your email marketing the refresh it needs.
Hit play and let’s dive in. 🎧
Book your Free Discovery Call HERE and start growing today! 🌱
🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.
👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!
🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧
🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!
🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚
📞 Act Now!
Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.
Book your Free Discovery Call HERE and start growing today! 🌱
Thanks for watching!
Rachel - Facebook Ads Specialist
https://www.aussieonlinegrowingonshopify.com.au/book-online