A question was posted some time ago by a non digital marketer friend of Dave but it is a great question with a tough answer. Here is a modified version of what they asked:

I am starting a new business and want to have a blog and Instagram. How much content do I need to launch with? Do I need to fill my Instagram grid? Do I need 1, 2, 10 pieces of content on the site when I launch?

Best Practices for New Content or Social Channel

Sadly there is really no "correct" answer to the initial question but at a high level the goal should be to plant the seed of what your project/site is about with as many or few things posted as you need to lay that groundwork.

This is true no matter what channel or platform you are looking to get started with:

TikTokInstagram PostsInstagram StoriesFacebookLinkedInBlog PostTwitterYouTubePodcastEmail NewsletterWeekly Food SpecialWhite PapersWebinarsetc..

Do You Have a Content Plan?

In the end the real question that we try to answer is "why you need a content plan" to answer the question around how much content do I need when I launch.

Do You Know Your Posting Frequency Going Forward?

If you do, use that number to help figure out how many to post at launch and how many to have at the ready so that you can come out fast. In reality you likely only need 1-2 at launch and have 1-4 at the most ready in the can waiting to be posted.

Transcript

[00:00:00] Hey guys, excited to be here with you on another

one of these business of digital podcast episodes. How's it going, Dave? Top of

the morning or afternoon or whatever time it is. You're listening to this?

Yeah. Who you know? Who knows whatever time we're recording.

That's right. So what we're going to talk about today, and I love this, and you

guys, you don't know like how awesome this stuff happens, just like on the fly,

but a Davis four different changes to the title. Yeah. Four different changes

within, like a minute of us, uh, getting ready to record this episode.

But the one that stuck that I think is amazing that Dave

came up with is a tips for starting a new content channel. And so, uh, it's

really what we're going to get into, but I guess it came from a. Inquiry or

question that you received, Dave, so maybe you can kind of, uh, uh, jump in and

get us started and we'll go from [00:01:00] there.

It was, um, a friend of mine who is not a digital marketing

person, um, like a year and a half ago. That's how, like when we tell you that

sometimes we have ideas that we sit on them for a while and we have a long list

of ideas, which kind of goes into what we're going to talk about. Like, we have

a long list of topics to talk about and we get to them eventually, sometimes

not as quick as people want, but, you know, sorry.

Well, yeah, you know, when you try, Hey, we're not paid for

this guy, but this is kinda one of those, it's actually an example on multiple

levels. Um, they, they were starting like. A new blog, and it can be a blog, it

could be a podcast, it could be an Instagram account. Um, I don't really think

Twitter would qualify because it's more about how much content do I need before

I start.

So if you're starting a new blog, do you start with just,

you know, you launch it and there's no content? How many videos should I have

before I start my YouTube channel? How many videos for your YouTube or

Instagram? [00:02:00] What's that? Yeah. No, I was gonna say, yeah. And, you

know, do you build a grid in your Instagram to start with, uh, where, what is

the correct best practice?

And you know, back to our best practices aren't always best

practice. But as I think about us, we launched the podcast we had, shoot, how

many? We had like four, I think, in the can. And I think we pushed to live

instantly. And then. We had to for the next two weeks. So that gave us, you

know, two or three weeks ish to then record more.

Cause we don't do it every week as this is our second one

today. So, you know, that's how we