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E138: Scaling Your Consultancy Business with Erin Halper
Special guest host Hoan Thai leads the conversation today as we get to know more about Erin Halper, the CEO of The Upside, which helps professionals launch, build, and scale thriving consultancy businesses.
Here are some power takeaways from today’s conversation:
Episode Highlights:
What The Upside Does in Terms of Training Consultants
The consultants are already great at what they do. The Upside doesn't help them execute their work because they're already experts at what they do. Instead, they help them build a business around their expertise and help connect them to the right people as they have built a community around this movement.
The Upside Offerings
The Upside Accelerator - It's a step-by-step high-level action plan for early-stage consultants where they walk them through everything they need to know about building a successful, thriving, profitable consultancy practice sooner than later, in the first few months of starting.
The Upside Membership - a curated community of consultants and industry experts who support and advance one another in business.
3 Biggest Mistakes to Avoid When You're Getting into Consulting
1. When you don't define your offering in terms of ROI
Do you grow someone's revenue or do you save them money? Do you provide access to something they want that you have? Or do you come in and solve big headaches? What do you actually do for people? The task at hand is much less important.
2. When don't position yourself to attract clients
For instance, your LinkedIn still reads like an old school resume that's not interesting to clients, instead of speaking to all the great results you have produced over the years.
3. When you don't understand how to leverage your existing network to get clients.
People think they need to start cold calling or cold emailing. They start creating these big spreadsheets of companies they need to reach out to. But as a consultant or advisor, the foundation comes from your existing network, and knowing how to leverage that network will make or break your entire business.
4. When you don't align your business model with your values or existing skills
Why create a digital course when you hate public speaking because it makes you nervous and when you also hate technology? Instead, start with what you're really good at and what you enjoy. Then start designing revenue streams around what you already have going for you. Leverage something that you're already really good at.
Reasons Why Someone Would Want to Be an Employee
1. They are young, and they need to learn and be trained by a mentor by someone older than them.
2. They can't get their own clients. They didn't want to risk and invest in the equipment.
Resources Mentioned:
The Upside
Built to Sell by John Warrillow
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By Erik Cabral
5
5151 ratings
Special guest host Hoan Thai leads the conversation today as we get to know more about Erin Halper, the CEO of The Upside, which helps professionals launch, build, and scale thriving consultancy businesses.
Here are some power takeaways from today’s conversation:
Episode Highlights:
What The Upside Does in Terms of Training Consultants
The consultants are already great at what they do. The Upside doesn't help them execute their work because they're already experts at what they do. Instead, they help them build a business around their expertise and help connect them to the right people as they have built a community around this movement.
The Upside Offerings
The Upside Accelerator - It's a step-by-step high-level action plan for early-stage consultants where they walk them through everything they need to know about building a successful, thriving, profitable consultancy practice sooner than later, in the first few months of starting.
The Upside Membership - a curated community of consultants and industry experts who support and advance one another in business.
3 Biggest Mistakes to Avoid When You're Getting into Consulting
1. When you don't define your offering in terms of ROI
Do you grow someone's revenue or do you save them money? Do you provide access to something they want that you have? Or do you come in and solve big headaches? What do you actually do for people? The task at hand is much less important.
2. When don't position yourself to attract clients
For instance, your LinkedIn still reads like an old school resume that's not interesting to clients, instead of speaking to all the great results you have produced over the years.
3. When you don't understand how to leverage your existing network to get clients.
People think they need to start cold calling or cold emailing. They start creating these big spreadsheets of companies they need to reach out to. But as a consultant or advisor, the foundation comes from your existing network, and knowing how to leverage that network will make or break your entire business.
4. When you don't align your business model with your values or existing skills
Why create a digital course when you hate public speaking because it makes you nervous and when you also hate technology? Instead, start with what you're really good at and what you enjoy. Then start designing revenue streams around what you already have going for you. Leverage something that you're already really good at.
Reasons Why Someone Would Want to Be an Employee
1. They are young, and they need to learn and be trained by a mentor by someone older than them.
2. They can't get their own clients. They didn't want to risk and invest in the equipment.
Resources Mentioned:
The Upside
Built to Sell by John Warrillow