In this episode of "Business Analysis Simplified," we focus on the Observation technique, a powerful tool for understanding workflows and identifying improvement opportunities. As part of the Requirements Elicitation Knowledge Area, observation helps analysts gather detailed, real-world insights by watching processes in action.

Join Michael and Emily as they revisit the lemonade stand story, where the kids observed customers’ behaviors and interactions to identify what made their stand successful—and where it needed improvement. Through this relatable example, they highlight how observation bridges gaps in understanding, captures unspoken details, and enhances requirement accuracy. Whether you’re designing processes or improving existing ones, this episode offers practical tips to make observation a key part of your elicitation toolkit.