The Future of Beef Show

E14: Genetic Selections with Marty Ropp

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Genetic progress is only as valuable as the profitability it creates, and few people understand that connection better than Marty Ropp, founder and executive officer of Allied Genetic Resources.


In this episode of The Future of Beef Show, Marty joins hosts Jim Johnson, Dr. Jessica Sperber and Ian Wheal to discuss how data, genomics, and collaboration are reshaping the business of beef genetics. From lessons learned in the pork and dairy industries to the future of service-driven breeding programs, Marty shares what it takes to help producers capture more value across the entire supply chain.

What You’ll Learn:

  • How Allied Genetic Resources built a network to support genetic improvement across the beef industry
  • Why connecting genomic data to real-world profitability is the next frontier •
  • What the beef sector can learn from pork and dairy’s approach to efficiency and consistency
  • The importance of collaboration and feedback between breeders, feeders, and packers
  • How service, education, and transparency drive long-term genetic success

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    Links:

    Future of Beef Show: www.futureofbeef.com Follow us on Facebook - Instagram - TikTok

    Connect with Marty Ropp: www.alliedgeneticresources.com
    Read more from Drovers: www.drovers.com
    Learn more about Breedr: www.breedr.co
    Learn more about Corteva Agriscience: www.rangeandpasture.com

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    The Future of Beef ShowBy Jim Johnson, Jessica Sperber & Ian Wheal