Gerry O’Brion's Power of BECAUSE framework has helped tens of thousands of CEOs, business owners and sales teams stand out from the sea of sameness and grow their sales. The genesis of Gerry’s work, and ultimately his Framework of Influence, started when he worked for large-company marketing divisions and discovered that even the top executives didn’t know why customers picked one competitor over another. In cluttered, noisy, competitive situations this was a big surprise, and answering this question became his mission.