Today on Kick-Ass Brands Show, I have another amazing guest for you.

This time, it's Terry Whin-Yates, the president and CEO of Mr. Locksmith, one of Canada's most successful locksmith franchises.

He made the journey from being a locksmith to owning the business to successully franchising it and now using his experience to branch out into other industries. Terry runs a megasuccessful YouTube channel and is simply brilliant at marketing.

Terry came up with a really cool way to use trademarks not just to secure his brand but to actually use it as a competitive advantage.