How to run the financial aspect of a Web3 business? Should you raise money from VCs or create your own token?

In this interview, Amar Mistry, CFO of LandVault, shares all the secrets behind what it takes to manage the financial side of a successful Web3 company, including raising capital in a bear market, designing your own token, and the pros and cons of issuing tokens versus shares.

Amar is a growth leader and turnaround specialist, with a unique background in PLC's and startups. With experience raising money at Seed through to Series B, and now most recently through the launch of a token.

Amar is the CFO of Web 3 startup LandVault, building the Metaverse.

00:00 - Introduction

01:30 - LandVault and raising funds in a bear market

04:37 - What metrics attract Web3 investors

08:04 - Challenges of administering the financial side of a Web3 business

13:11 - Holding crypto in the company balance sheet

17:05 - How to design a token

23:07 - Why and when you should create your own token

25:49 - Defining token demand and supply

29:49 - Considerations on token pricing models

33:20 - The issue with Web3 companies' token design

36:52 - Difference between tokens and shares

41:07 - Metaverse business opportunities

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