In this episode, former Manager: Sponsorship, Marketing & PR at MultiChoice, Nstiki Msuthu, joins Edem and Jabu to consider the outlook for Betway and the Premier Soccer League (PSL) following the recent conclusion of the deal. Ntsika, who is now Director of Sponsorship and Partnership at Rugby Afrique, discusses African sport's reliance on betting companies, the opportunity for Betway to activate their sponsorship through content creation and digital engagement, why South Africans spent a total of R420bn in placing sports bets, and the unique challenges facing Rugby Afrique's sponsorship strategy.

---------------

👜 Listeners of our podcast can visit ⁠⁠⁠⁠⁠⁠⁠mizizishop.com⁠⁠⁠⁠⁠⁠⁠ and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.-------------------

⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. ⁠⁠⁠⁠⁠⁠⁠⁠

📲 Follow us: ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠⁠⁠

🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast