Africa Business of Sport Podcast

E141: Brainstorming Betway’s Approach to its R900m Bet on the Premier Soccer League – Ntsika Msuthu


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In this episode, former Manager: Sponsorship, Marketing & PR at MultiChoice, Nstiki Msuthu, joins Edem and Jabu to consider the outlook for Betway and the Premier Soccer League (PSL) following the recent conclusion of the deal. Ntsika, who is now Director of Sponsorship and Partnership at Rugby Afrique, discusses African sport's reliance on betting companies, the opportunity for Betway to activate their sponsorship through content creation and digital engagement, why South Africans spent a total of R420bn in placing sports bets, and the unique challenges facing Rugby Afrique's sponsorship strategy.

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Africa Business of Sport PodcastBy ASPN — Africa Sport Podcast Network

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