Do you need to do a professional photoshoot each week? No. Plan a day and a list of photos and yes have a professional come in every so often but many photos can be done by someone on the team using a phone or up your game and have a good camera on hand in the building. Here are some more quick tips:

Lighting - do make sure that you have overhead and maybe support lighting to make sure you can see the person or product.Background - Have a consistent background if possible. If you have a logo or really great wall, use that each time so your team photos are consistent.Product - use a soft box or white poster board to help make the item really pop.Have a quality camera but also don't be afraid to take lots of photos with a phone camera. Balance professional setup shots with raw in the field shots. Not every photo will need to be staged but there are times where you will want a staged or want spur of the moment photo.Plan - know what people, teams, products, food, etc. you are going to shoot that day. Know where and when and how much time you have so you can make sure you use your shoot time properly.Use them in your social media and like in E140 last week use them to support your marketing, Google My Business, Google Posts and Local SEO.Use the photos and photoshoots to tell your story and answer questions that people may ask. Think about what questions people have and do you tell your story and answer those questions on your Facebook, Instagram, Google My Business, and website.We also suggest you check out past shows around photography and images for your website and social media.Alternative Ideas to Using Stock PhotographyInstagram Tools for Business

Product Photography

Have a professional but also have your own DLSR, point and shoot and phone camera ready to walk behind and get shots of various angles, behind the scenes or just different looks.

The goal is to get all the photos you may ever need at that time of the product and setup that you can.

LinkedIn & Headshot Photography

Focus on headshots from shoulders up. To see the Avalaunch branded background that is below head to the About Page.

Think about branding, consistency, being fun, or whatever you want but this is just another way for your team and business to leverage the photos in multiple ways.

Restaurant Photography

Not every week or special requires a photoshoot but when you do them make sure you supplement the pro photos with more raw ones from your own camera or phone camera.

The goal is to have a mix of user generated content, professional photos and more raw camera/phone camera images available for your website, social media and marketing at all times.

Internal & Business Photography

As we stated in the show, plan out your day, have people dress and give them notice/examples, mix in action shots with head shots with candid photos of teams and people working.

If you are a service business that does landscaping, flooring, handy services or anything along those lines make sure your in the field staff take before and after. Work permission to use photos into contracts and ask/get for permission to help create an endless supply of possible photos to use when you need them.

Photography Tips & Links

11 tips to follow for the perfect LinkedIn profile picture in 2019How to Take Perfect Headshots: Six TipsHow to prepare for Corporate Headshots?10 Tips for Picking the Right LinkedIn Profile Picture8 Tips to Instantly Improve Your Restaurant Photography14 Business Photography Tips for Products and ServicesCanvaRelayThat

Full Transcript

Matt Siltala: [00:00:00]

Hey guys, excited to have you on another one of these businesses, digital

podcast. Uh, looking forward to chatting with you about this one, especially

today. This is something that's, uh, near and dear to my heart and right up my

alley.

But before we get into all that, Hey, Dave, how's it going?

Dave Rohrer: [00:00:25]

It is going, sir, do you kn