In an AI-first world where targeting, sequencing, campaign optimisation, and even content creation can increasingly be automated, many marketing leaders are beginning to ask a fundamental question: what actually remains distinctive about marketing?

In this episode of B2B Marketing Futures, senior marketing and go-to-market leaders come together for a roundtable conversation on whether brand may ultimately become the last durable advantage in the AI era.

From the future of digital marketing strategy and the role of creativity in an age of AI-generated content, to the power and limits of hyper-personalisation and the need to rethink modern go-to-market models, the panel explores how marketing teams can remain strategic as automation accelerates.

Participants:

• Anne Dorthe Gyldenkærne, Chief Marketing Officer, Configit

• Alex Olley, Co-Founder & Chief Revenue Officer, Reachdesk

• Johannes Hoech, Chief Marketing Officer, Sift

• Shannon Belew, Global GTM Strategist and Co-founder of IntoTexas (an AI-focused consortium)