In this episode Matt leads us through a plan of what he has been doing with some local businesses as they try and be creative with their marketing and sales. This isn't the full outline but does cover 10 important points made during the episode.

Understand that things have changed, and be willing to adapt and do new things. You may have to do some things that are outside your comfort level or that are new to you, but these are things that can save your business.Making customers and employees feel safe during all this is key. What are things you can do to keep your customers and employees safe? Be kind to your employees and help them through this tough time as well.  Using delivery services of some sort are essential during times like these. If you are a restaurant that has not embraced this yet, you need to just jump right in. Making sure that you are constantly letting people know you are open on social media.  Supporting other local businesses as well. If you are seeing awesome things other local businesses are doing make sure and give them props and call them out on social media. We are all in this together and need to support one another. Deals Deals Deals - if you have a nurse come in in scrubs … offer him/her a free meal and I promise you it will be posted on social media. Do not do it for this reason alone, but lets be awesome to those on the front lines right now. Gift Cards - offer killer deals like spend 70$ and get 100$ gift card to be used when this pandemic is over. This helps give you revenue during these trying times. Anyone that posts about how awesome you are doing on social media, take that content (with permission) and re-purpose it. Make sure you have a Google My Business account that is accurate is key to all this as well. Making sure updated hours and menus and everything else you know that needs to be done, is done.

Additional Resources

Yelp sees huge decline in restaurant demand, offers $25MM relief packageGoogle temporarily disables local reviews

Full Transcript

Matt Siltala: [00:00:00]

Welcome to another exciting episode of the business of digital podcast,

featuring your host, Matt  and Dave roar.

Hey guys, excited to be with you on a, another one of these business of digital

podcasts, a grateful for you as always, taking the time to join David. I, how's

it going? Dave?

Dave Rohrer: [00:00:21]

It is going, sir,

Matt Siltala: [00:00:22]

except for the fact that you're a little bit under the weather right now.

I am

Dave Rohrer: [00:00:27]

sick. Aloe was allergies and then I think it turned into a full blown stuffy

nose type of fun stuff.

Matt Siltala: [00:00:35]

So

Dave Rohrer: [00:00:36]

yes, yesterday I was, I had a client call where I delivered a a 30 page audit

and like the very first words out of my mouth, like cracked as if I was going

through puberty.

Matt Siltala: [00:00:44]

It was fun.

Dave Rohrer: [00:00:45]

There was another 35 or 40 minutes of that.

Matt Siltala: [00:00:48]

I was like. I was

Dave Rohrer: [00:00:49]

like, I apologize. At least 50 times. Well, I apologize to anyone listening

today that's going to do most of the talking.

Matt Siltala: [00:00:55]

And I do appreciate you doing this though, because when, when Dave and I get

together and [00:01:00] we talk about when we're going to record these, I just

felt that this was something that we needed to get out there.

There's a lot of businesses, uh, struggling right now. A lot

of local businesses, you know, local restaurants, uh, places like that. Um,

everyone's trying to navigate through this whole coven, uh, 19, uh, epidemic,

pandemic, whatever you want to call it. And so I, uh, I just wanted to, like,

I, I talked to Dave and, and I was suggested by a couple people because I, I

have a, a, there's a local business here that I've helped and I've pretty much

given them as much, um, guidance as possible.

Uh, and, uh, you know, it's one of the places