This episode like many is because so often things online (and offline) are setup to be harder than they should. When solving problems there are often are many ways but very often the solution causes more problems than it fixes.

People cant find something on a web site? Create a mega menu.Lots of Categories? Show none in the menu.Have a big menu? Dont include the search functionality.Move from sit down to take out only restaurant. Fail to plan for lines.Build a beautiful and clean website. People can't find contact or menu options.Users are young or old. Design your product for a different group.

We talk about some of these in the episode and many others.

Test Your Own Stuff

If you get nothing else from this episode, we hope you think through your online and offline processes. Have friends, family or hire someone to go through and do things on your website. Ask customers what they expect from your offline store now and in the future.

As Dave spent a ton of time (and likely many other parents have in recent weeks) trying to figure out a number of e-learning solutions. If he and others that are tech savvy are unable to figure out how your UI works, how is a small child? Is someone can't easily navigate your site or product do you think they will invest time or just leave?

Resources and Links

LoomUser TestingUse Design Thinking to Solve Your Next Marketing Problem: Here’s HowOff Color Brewing Mousetrap's Instagram ExampleWill Barnes & Noble Ever Fix Its #CX? | #FrictionHunter

Full Transcript

Matt Siltala: [00:00:00] Welcome to another exciting episode of the business of digital podcast, featuring your host, Matt  and Dave roar. Hey guys, excited to be with you on a, another business of digital podcast episode. Um, how's it going, Dave?

Dave Rohrer: [00:00:18] It is going, sir. It is going, going.

Matt Siltala: [00:00:20] We are all surviving everything that's going on around us in the world, so hopefully everyone's doing well.

Um, because of stuff that's going on in the world, it's kind of given us a good idea for a well. I mean, it's not just the stuff that's going on around the world. It's kind of a good idea to be practicing like some of the stuff that we're going to be talking about, like common sense all the time. But a, why UX and UI matter, Dave?

That's what, uh,

Dave Rohrer: [00:00:47] I still confused the two. I don't know why. I just always confuse them. That will include from WordStream that breaks them apart. And I'm like, yeah, they're the same to [00:01:00] me. I know someone  I'm like, yeah, nice. Yeah.

Matt Siltala: [00:01:04] Well, it comes from , and in the simplest form, you know, we use some of these, and I'll just share this example, um, to kind of kick things off and you can share some of the ones that you did, but, um, even something as simple as like, if you're on social media and, and in this, uh.

Covert 19 thing that we're dealing with and, and restaurants and places, trying to stay in business and doing everything that they can to stay afloat and keep people safe. Um, when you post on social media, something about having contactless, um, service or whatever it might be, but you post a picture of handing a bag to someone and there's contact being made.

You failed at what you've been trying to do. And again, I know that you're doing your best. Um, but that, that's the kind of stuff that we want you to think about. If there's con, and I've seen people do it right. You know, they have pictures [00:02:00] of the door with the bag down your driver, eight feet back,

Dave Rohrer: [00:02:05] stock photography.

Well, you talked about that before. Don't use it.

Matt Siltala: [00:02:11] Don't exactly. Well, I mean, you know my take on that already, but yeah, so the point is, you know, you're going to get these, um. These just like, think about that kind of stuff, like, you know, um, don't anyway. It's just, it, it, it makes me laugh. And I