Richard Harris is the CEO and Founder of Black Crow AI, a software that helps companies of all sizes improve profitability with the power of machine-learned prediction. They empower eCommerce brand growth by unlocking the hidden value in the customer data they already own.

Richard discusses the impact of machine learning and AI on the eCommerce industry. They delve into the various ways AI is being utilised and the concept of "unleveling the playing field." The discussion includes the importance of customer acquisition and data quality, as well as the potential downsides and benefits of automating creative tasks like copywriting and photography. 

He emphasises the value of 1st party data and the impact of recent privacy laws and policies. They also touch on the hype around AI and the importance of using it in a unique and smart way to gain an advantage. This episode is a must-listen for anyone interested in the future of eCommerce and its integration with machine learning and AI.