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E148: Understanding the 80/20 Sales and Marketing with Perry Marshall
Dubbed as one of the world's most expensive business consultants, Perry Marshall is a marketer at heart who believes that in business, money equates to respect. Perry founded the $10 million Evolution 2.0 Prize, the world’s largest science research award launched at the Royal Society in London with judges from Harvard, Oxford, and MIT.
Here are some power takeaways from today’s conversation:
Episode Highlights:
What is 80/20?
Most people of valuable time as going from $15 an hour to $18, to $20 an hour. . But the value of time is more like $10 an hour, $100 an hour, $1000 an hour, and $10,000 an hour. It's exponential. It's logarithmic, not linear. Nothing in business is linear. And this is, this is what 80/20 is all about.
What 80/20 really means is that the whole world runs on exponential power laws. And that the value of a thing is in powers of 10. To understand this, you have to understand the power of leverage.
How It Connects with the Universal Law of Cause and Effect
If you make $1,000 an hour, an hour a day, you get to spend a good portion of the day doing things that you love, that you're interested in. You make a good income and you can have an adventurous life. When you really understand the 80/20 rule, it's not just applicable in every single measurable part of your business, but in every part of life.
How to Pull the 80/20 Lever
Everybody's got head trash. And anytime you are on the edge of a breakthrough, the chattering inside your brain is going to go through the roof. You can then harness the chattering inside your brain to tell you where the 80/20 levers are. If you're reaching for that lever and your hand starts shaking, it's probably an 80/20 lever where you need to harness the power once you get there.
The 7 Steps of Detox, Declutter, Dominate
Every one of these steps is a riddle. But if you could just solve a couple of them, your life is going to get so much better.
Different Media = Different Market
Your business will become successful once you figure out how to use a digital medium that nobody else in your market is doing well. You can own a market and even the tiniest little markets, if you're number one, you'd be surprised how much money you can make.
Resources Mentioned:
www.perrymarshall.com
80/20Sales and Marketing
Detox, Declutter, Dominate: How to Excel by Elimination
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By Erik Cabral
5
5151 ratings
Dubbed as one of the world's most expensive business consultants, Perry Marshall is a marketer at heart who believes that in business, money equates to respect. Perry founded the $10 million Evolution 2.0 Prize, the world’s largest science research award launched at the Royal Society in London with judges from Harvard, Oxford, and MIT.
Here are some power takeaways from today’s conversation:
Episode Highlights:
What is 80/20?
Most people of valuable time as going from $15 an hour to $18, to $20 an hour. . But the value of time is more like $10 an hour, $100 an hour, $1000 an hour, and $10,000 an hour. It's exponential. It's logarithmic, not linear. Nothing in business is linear. And this is, this is what 80/20 is all about.
What 80/20 really means is that the whole world runs on exponential power laws. And that the value of a thing is in powers of 10. To understand this, you have to understand the power of leverage.
How It Connects with the Universal Law of Cause and Effect
If you make $1,000 an hour, an hour a day, you get to spend a good portion of the day doing things that you love, that you're interested in. You make a good income and you can have an adventurous life. When you really understand the 80/20 rule, it's not just applicable in every single measurable part of your business, but in every part of life.
How to Pull the 80/20 Lever
Everybody's got head trash. And anytime you are on the edge of a breakthrough, the chattering inside your brain is going to go through the roof. You can then harness the chattering inside your brain to tell you where the 80/20 levers are. If you're reaching for that lever and your hand starts shaking, it's probably an 80/20 lever where you need to harness the power once you get there.
The 7 Steps of Detox, Declutter, Dominate
Every one of these steps is a riddle. But if you could just solve a couple of them, your life is going to get so much better.
Different Media = Different Market
Your business will become successful once you figure out how to use a digital medium that nobody else in your market is doing well. You can own a market and even the tiniest little markets, if you're number one, you'd be surprised how much money you can make.
Resources Mentioned:
www.perrymarshall.com
80/20Sales and Marketing
Detox, Declutter, Dominate: How to Excel by Elimination