In today's episode, Joe talks to Melanie Phung, Owner and Principal Consultant at Orange Spark Digital - a boutique consulting practice to help organizations achieve greater visibility and success online. Services offered include website strategy service, search engine optimization, content strategy, and web analytics.

Melanie shares how she manages her boutique SEO agency, getting clients setup to have better performing websites in SERPs, formulating objectives and tactics to grow leads and conversion, mastering a referral system that works, and things to look out for when redesigning a website.

Episode Resources:

• Guide: Critical SEO Mistakes to Avoid When Relaunching Your Site
• Orange Spark Digital
• Melanie Phung's Twitter
• Leave an Apple podcast review or binge-watch past episodes
• Send questions to [email protected] for the next Q&A pod
• Visit the WPMRR website

What to Listen For:

• 00:00 Intro
• 01:04 Welcome to the pod, Melanie!
• 01:57 Strategy is defining objectives and tactics
• 03:31 Boutique agency: the flexibility to bring in virtual team depending on project needs
• 07:33 2021 SEO trends
• 10:35 People want quick fixes, but learning to prioritize is a must
• 13:09 Focus on fixing the things that could cost a lot to fix
• 15:23 Technical foundation fixes and building an SEO culture
• 19:35 Building a website from a technical standpoint to be more SEO friendly
• 23:01 It's about consulting and collaboration
• 25:05 Main resources to attract new clients
• 27:25 What's the best referral model?
• 32:13 Things to look out for when rebuilding or redesigning a website
• 36:55 Content length versus content performance