Building & Supporting Communities

Mat starts us off with a story about a local business that after 30 some years is back. Even after some 30 years they had fans and a community waiting for them and since opening last year have only grown that "family" of supporters.

How are they building this "family" or community? They are doing it online and offline with social media, email, interacting with those that visit their store and in any way they can.

How are You Growing Your Community?

Throughout the episode we talk about growing a community of fans, supporters and really just a family to help you but we also flip it and talk about how businesses should (when they can) look to help those in their community as well.

Some of the places you can create a community:

InstagramRedditTwitterFacebookVia EmailVia Offline LocallyVia Local Groups (charities, business groups, etc.)Your store (if have an offline location)

Community Resources

Tips for Starting a New Content ChannelCustomer Service SEO

Think Like a Food Truck

When Food Trucks first came out think about how they had to get the word out of where they were and going to be. They built email lists, Twitter, Instagram and a Community.

Imagine if your location or website changed daily, how would people find you and how would you let people know where you are?

Building a Community Also Means Building Your Entire Community

Supporting your neighbors and others now and always should be part of building a community as much as you can.

Full Transcript

Matt Siltala: [00:00:00] Welcome to another exciting episode of the business of digital podcast, featuring your host, Matt  and Dave roar. Hey guys, excited to be here with you, Matt SOPA layer with alongside Dave. Roar. How's it going dude?

Dave Rohrer: [00:00:15] It is going, sir. It is going

Matt Siltala: [00:00:17] excited to bring you this one because this is one of my favorite topics, uh, that, uh, that I can talk about.

Um, and it is. Why you need a community. Let's just jump right into it. But

Dave Rohrer: [00:00:30] it's not technical SEO. That's why,

Matt Siltala: [00:00:32] yes, technical SEO, you can talk all you want, Dave, but I'm actually like, this is, you know, I look back to, you know, even, um, when I first started getting into this, like some may call it personal branding.

Um, but basically what you're doing is you're building up a, a community around you. You're, you're building up people around you. You're building up a following, you're building up. Um, people that will help you in times of need. And, [00:01:00] um, something that, uh, uh, again, that I think is, is valuable for people to understand is why you need that community behind you.

I don't care what business that you're in. Um, I just think about, like with all that's going on with this, uh, covert 19, uh, right now and how important having a community of people behind you is. And I guess, um, if you're cool with that, I'll just jump right into kind of like, uh, you know what I think about when, when do it, when we are right, when, uh, I think of this and I look at, so I've been doing a lot of, uh, you know, help with, uh, this restaurant called the original golden scone.

Anyone that follows me on Facebook or anywhere knows, cause they've probably been. Sharing their stuff more than I normally would. And it's just because of this as an interesting time and I'm trying to help them out, but also my son works there. And, uh, you know, these are good people. These are people that have been friends of mine for years before [00:02:00] they even started this business.

And I want it to succeed. And what I realized is that is how valuable this community is. And this'll be something that I think you find interesting too, Dave. Just how powerful a community is around a product or something. Um. So this place originally started like 40 years ago from this guy's dad, and they were in business