n this episode of "Business Analysis Simplified," we explore the Surveys and Questionnaires technique, a vital part of the Requirements Elicitation Knowledge Area. This method allows business analysts to efficiently collect input from a broad audience, ensuring diverse perspectives are captured in the analysis process.

Michael and Emily revisit the lemonade stand story to illustrate how the kids used surveys to gather feedback on preferred flavors, cup sizes, and price points. By tailoring their questions and analyzing responses, they aligned their stand’s offerings with customer preferences. Learn how to craft effective surveys, analyze results, and use this scalable technique to support your projects. Whether you're targeting a large stakeholder group or seeking specific insights, this episode will equip you with the tools to make your surveys impactful and actionable.