In Episode 13 about Briefing Meetings, I let you in on a little (not so secret) secret of mine: preparation is half the battle. One ultra-essential part of this preparation when kicking off your recruitment process should include driving your own understanding of your target universe. In other words: where are you going to start searching for viable talent?

In order to drive this understanding in an organized fashion, my absolute favorite thing to do is to draft a Company Target List (or Industry Target List). This helps me lay the foundation of my sourcing strategy, and helps me do my market mapping in a methodical way. Target Lists are basically pieces of market intel than can be used and re-used over time, so it’s never wasted to work on one!

If you want to know what the fuss around Target Lists is all about, how to create one, and also how to use it to earn trust with your business stakeholders – have a listen!

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