This week I discuss one of the most important books you could ever read in your life. How To Win Friends And Influence People by Dale Carnegie is one of the most successful books ever written in the self-development space, selling over 30 million copies over its life to date, and I see that as no coincidence. In this episode I discuss why I view this book and it's teachings as so important, why the information is common knowledge but uncommon practice, and stories from the book and my personal life that demonstrate the power of putting others before yourself.