Planted Materials is taking algae that was previously considered waste, and turning it into cleaning products such as aquarium cleaners and soaps.   

The company was started only a year ago, but has already shipped their first product at www.greenwaterlabs.com, sold 2.5K units, and generated more than $60K in revenue. In 2023, they will continue to increase sales of their aquarium cleaner and focus R&D efforts on new products such as soaps and paper. 

They will also aim to partner with other brands who might want to white label and source their algae based products. 

www.greenwaterlabs.com  

Join the HyperGuap Syndicate on AngelList and invest in startups including Planted Materials: https://angel.co/s/galileo-russell/lAtLu

Follow HyperGuap on Twitter: https://twitter.com/HyperGuap

Gali's Twitter: https://twitter.com/GfilcheAidan's Twitter: https://twitter.com/MrGoldBro

HyperGuap Website: https://www.hyperguap.com 

0:00 - Intro 0:58 - Discovering Algae Waste for Products 6:29 - Harmful Aquarium Cleaners  11:35 - Success of Algae Based Cleaners 17:38 - Growing Algae Business 25:50 - Future Algae Products  31:25 - Doing Science in a Venture Backed Company 33:50 - Building a Business from Day 1 39:29 - Outro  40:28 - Lab Tour