In this empowering episode of Your Business on Purpose, host Dawnette Palmore welcomes business strategist and "Founder Whisperer" Laura Zavelson for a candid conversation about the pricing struggles women entrepreneurs face — and how to overcome them with purpose and strategy.

Together, they dive deep into:

• Why women chronically undercharge and how early money messages shape our pricing beliefs

• How to define your "enough number" and use it to reverse-engineer your offers and pricing

• The concept of Inside-Out Pricing™ and how it removes the emotional baggage from setting your rates

• What holds women back from charging their worth — and practical first steps to break free

• Why flexibility, meaning, and income should all coexist in your business model

• The fastest way to boost revenue (hint: it's not adding more bells and whistles to your offer)

Whether you’re just getting started or looking to grow more intentionally, this conversation will challenge your mindset and give you clear, actionable steps to close the gap between what you make and what you deserve.

🎯 Key Takeaway: You don’t need more credentials — you need more clarity on your value.

🔗 Connect with Laura Zavelson
Website + Resources: [Search Laura Zavelson — she’s the only one!]
YouTube: Laura Zavelson

📣 Don’t forget to subscribe, leave a review, and share this episode with the women in your life who are ready to own their worth!