In this episode, Rebecca sits down with Kevin Berrier, marketing director at MDDC, for a wide-ranging conversation about why press associations exist and the role they play in sustaining local journalism. They reflect on the challenges and accomplishments of 2025, from revenue generation and advertising innovation to advocacy for press freedoms and public access to information. Kevin shares insights from his career on the business side of news, the evolving advertising landscape, and how tools like AI, training, and collaboration can help strengthen news organizations. The conversation also looks ahead to 2026, previewing new initiatives, partnerships, and strategies aimed at supporting members and reinforcing the power of the press.