In this episode of Your Business on Purpose, host Dawnette Palmore breaks down the real reason so many entrepreneurs feel broke—even when they’re bringing in solid revenue. Spoiler: It’s not about how much you earn, it’s about what you do with it. With 82% of small businesses failing due to poor cash flow management, Dawnette unpacks the true meaning of financial literacy and why it’s the cornerstone of sustainable success.

You'll hear:

• Why financial literacy isn't about becoming a CPA—but it is about knowing your numbers

• The hidden link between poor money management and business burnout

• How financial chaos kills creativity and business momentum

• The difference between tracking and planning your money—and why you need both

• Why underpaying yourself is a warning sign, not a sacrifice

Dawnette also shares a powerful (and free!) tool to help you turn your finances around:
📘 Download the “Finances for Business” eBook — a short, actionable guide packed with real-life strategies she and her clients use to create clarity and profit.

🎯 Resources & Links:
👉 Download the FREE eBook – Finances for Business

📩 Email: [email protected]
🌐 Website: www.yourmoneyonpurpose.com
📲 Instagram: @yourmoneyonpurpose

Let’s stay connected—because you didn’t start your business just to survive… You started it to thrive.