In today's episode, Joe talks to Artur Grabowski of Extendify - a team of passionate professionals with the goal of building a modern WordPress experience that just works. It has a templates library and other great WordPress products such as Editor Plus, Redux, Gutenberg Forms, ACF Blocks, MetaSlider, Block Slider, and GutenbergHub.com.

Artur shares the technical and business aspects of Extendify, how the beta stage is aimed at introducing customers to block-based editing, the mission to help SMB's on a limited budget, and extending Gutenberg exposure to potential users.

Episode Resources:

• Extendify
• Extendify on Twitter
• For questions, email Artur or Chris
• Leave an Apple podcast review or binge-watch past episodes
• Visit the WPMRR Community
• The 2021 WPMRR Virtual Summit

What to Listen For:

• 00:00 Intro
• 01:27 Welcome to the pod, Artur!
• 04:28 More on business operations but technical-leaning from day to day
• 09:29 Extendify is for SMBs with mission critical website's on a limited budget
• 14:53 Similar business solutions can lead to different outcomes based on execution
• 20:01 Gutenberg as a tool
• 24:49 The funding structure for Extendify
• 31:36 The mentality of growth at any cost
• 37:04 There's always a core WordPress experience in betas before paid version is launched
• 44:02 Figure out how users can see the value in your product
• 46:28 Find Artur online!