Your Business on Purpose

E153: How Financial Clarity Can Save Your Business & Sanity


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In this powerful follow-up to Episode 151, host Dawnette Palmore dives deeper into financial literacy for business owners—and why understanding your cash flow is the real key to staying in business.

💡 Key Stats Covered:

  • 50% of small businesses fail within the first 5 years.

  • 69% of business owners lose sleep over cash flow issues.

But this episode isn’t about doom and gloom—it’s about solutions. Dawnette shares:

  • The most common (and overlooked) reason businesses fail—cash flow mismanagement.

  • How financial stress impacts not just your business, but your health, sleep, and relationships.

  • A real client story of transformation—from drowning in debt to cashflow positive and planning real estate investments.

  • Why paying yourself is essential, not selfish—and how to start doing it consistently.

🎁 Resources Mentioned:

  • Free eBook: Finances for Business

  • $27 Find More Cash Flow Challenge – Runs Monthly!

📞 Book a free clarity call: www.yourmoneyonpurpose.com

💬 Connect with Dawnette:
Instagram: @yourmoneyonpurpose
LinkedIn: Dawnette Palmore

If your business feels more like barely surviving than thriving, this episode is your wake-up call—and your first step toward real financial clarity.

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Your Business on PurposeBy Dawnette Palmore