In this episode, we speak with Alison Baum, CEO and Founder of Best Beginnings, a charity dedicated to supporting parents, co-parents and care-givers to give their children the best beginning in life. This podcast explores several themes including Alison Baum’s inspiring journey to CEO and Founder of Best Beginnings, the organisation's vision & mission, The Baby Buddy app, the impact of the pandemic, EDI and ‘The Babies in Lockdown’ report.