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In this episode, Rebecca is joined by Cheryl Thompson-Morton, head of advisory programs at the Lenfest Institute, to discuss the launch of the Lenfest Expert Network. Cheryl explains how the Institute—founded to steward The Philadelphia Inquirer and strengthen local journalism nationwide—has formalized its consulting expertise to better support newsrooms across the country.
They explore the biggest challenges facing local media today, including revenue generation, audience development, operational efficiency, and technology. Cheryl outlines how the Expert Network provides free, short-term consulting engagements with experienced news practitioners, helping news organizations prioritize strategies, build sustainable revenue models, and grow owned audiences in an era of declining platform traffic. The conversation also touches on Lenfest’s broader advisory work, communities of practice, and grant opportunities aimed at strengthening the future of local journalism.
By MDDC Press Association5
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In this episode, Rebecca is joined by Cheryl Thompson-Morton, head of advisory programs at the Lenfest Institute, to discuss the launch of the Lenfest Expert Network. Cheryl explains how the Institute—founded to steward The Philadelphia Inquirer and strengthen local journalism nationwide—has formalized its consulting expertise to better support newsrooms across the country.
They explore the biggest challenges facing local media today, including revenue generation, audience development, operational efficiency, and technology. Cheryl outlines how the Expert Network provides free, short-term consulting engagements with experienced news practitioners, helping news organizations prioritize strategies, build sustainable revenue models, and grow owned audiences in an era of declining platform traffic. The conversation also touches on Lenfest’s broader advisory work, communities of practice, and grant opportunities aimed at strengthening the future of local journalism.