Hiring and Building Digital Teams

The first of the Leadership Series episodes was with long time friend Sean McGinnis. His background is diverse as are the industries he has worked in.

The episode touches on a number of leadership topics but our goal was to really focus in on hiring and building digital marketing teams.

Note: we had echo/background sound as we started to try and record. We made a ton of changes and thought we had fixed it. A few weeks later as we edited and reviewed the recordings all together we realized - we didn't fully fix the issues! Hopefully Dave's novice editing skills were enough to hide it (mostly) from you.

Leadership Series Guests & Episodes

Building and Hiring Digital Teams W/ Sean McGinnisManaging Marketing Teams W/ Lauren VaccarelloLeadership & Growth W/ Amanda OrsonLeadership & Teams W/ Mark Barrera

Full Transcript

Matt Siltala: [00:00:00] Welcome to another exciting episode of the business of digital podcast, featuring your host, Matt Dilla and Dave roar. Hey guys, excited to have you here on another one of these business of digital podcast episodes. And, um, today we have a fun one. I know there's going to be a fun one because we always chat with each other and our guests, if we have them beforehand and before we start recording and.

Um, today we have Sean McGuinness with us. And, uh, right now I'm just gonna kind of just pass it over to you, Sean, because you have a title that would make me lose my breath. And so I'm just gonna pass it over to you and just let us know what you want the people to know about. And then we'll talk about what we're, why we have you on today.

But, but again, thank you for being on with us today.

Sean McGinnis: [00:00:50] It's great to be here, Matt. I appreciate it. So technically my title is senior vice president, head of marketing e-commerce and customer experience at a direct consumer company called [00:01:00] Kourou footwear. We are a DTC e-comm player in based in salt Lake city.

We've been around for over a decade and we sell shoes that help customers eliminate foot pain.

Matt Siltala: [00:01:11] That's beautiful. Actually, you have that down too.

Sean McGinnis: [00:01:14] Yeah, I watched that a few times,

Matt Siltala: [00:01:17] but I know that, um, and again, I, you know, I think we got Dave on here somewhere over there. If he's not like flushing spiders or something, but

Dave Rohrer: [00:01:26] killing insects that are driving me crazy.

Matt Siltala: [00:01:28] But, um, I know the day wanted to have you on Shawn, um, talk specifically in house and, uh, get into all that good stuff. We've got a ton of notes to go over. So I'm going to kind of just hand it over to Dave and. Let him jump into what he wanted to chat with you about. And then we'll

Sean McGinnis: [00:01:42] go from there. Sounds good.

Dave Rohrer: [00:01:43] Just additional context. So this is part of a series where we're talking to, um, leadership executives, um, founders at agencies, and some in house positions across the board and really digging into. [00:02:00] Building marketing teams, or even just digital teams or dev teams. And, you know, I mean, like Sean's over eight different things or four different things right now, he's been over lots of different teams in the past.

And the whole goal is to really dig into one aspect each time with one person. And with Shawn, who's done this quite a few times building and hiring digital teams is kind of where we're going to focus today. Cause Sean, you've done that at Sears. You're doing it now. Um, where was the place you were just at before

Sean McGinnis: [00:02:34] clearly?

Clearlink and then Kelly co

Dave Rohrer: [00:02:36] and Kelly co you did the same thing

Matt Siltala: [00:02:38] clearly. Sears didn't listen to you

anyway.

Dave Rohrer: [00:02:45] It's just one. We were at what? Sears

Sean McGinnis: [00:02:47] parts, parts direct. Yeah. Steers par