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E157: The Art of Speaking the Language of Your Audience and Great Storytelling with Pat Quinn
Pat Quinn is a consultant and a keynote speaker. He has stood on the biggest stages and conferences and spoken to some of the largest audiences all around the globe. Pat started as a professional magician and worked magic for 10 years professionally until he decided to teach math in high school for 10 years. Speaking and changing lives, Pat is now teaching as head coach for Advance Your Reach in the last five years.
Here are some power takeaways from today’s conversation:
Episode Highlights:
The 2 Words Most Misunderstood: Speaker and Stage
The two words that are most misunderstood are probably speaker and stage. Everybody who owns a business – or who works for a nonprofit or has a cause or a message that they believe in – speaks about it and communicates about it. And you're either doing it intentionally well or you're doing it accidentally very poorly.
A lot of people are also scared of speaking on a stage. But you're on the stage every single day – whenever you call someone or speak to someone at Starbucks, or on your kid's soccer field talking to other parents – that's a stage.
You can accidentally stumble your way through it and get no new customers out of it. Or you can intentionally improve that communication and turn every conversation and every opportunity to talk to someone to impact the lives of someone else with your business, and with how you help people every single day.
The Common Things Entrepreneurs Struggle With
The biggest mistake that people make is they don't have clarity on the problem that they solve for people. Nobody wakes up in the morning waiting for your system, or what you do. People wake up every morning with problems. So what is the problem that you solve for people? And if you don't have clarity on that, you're not going to tell a great story. When you have clarity, all of your communication improves.
The second mistake that people make is that they explain that problem or what they do in expert language. They start to change our language when we become really smart on one topic and use different words. Instead, you should spend less time trying to get the person you're talking to to understand you, and more time making sure the person knows that you understand them. That is speaking their language.
What Makes Great Stories
Rule #1: Great stories are ordinary.
Rule #2: Great stories are short. They should never take longer than two and a half minutes to tell.
3 Parts of Best Stories
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By Erik Cabral
5
5151 ratings
Pat Quinn is a consultant and a keynote speaker. He has stood on the biggest stages and conferences and spoken to some of the largest audiences all around the globe. Pat started as a professional magician and worked magic for 10 years professionally until he decided to teach math in high school for 10 years. Speaking and changing lives, Pat is now teaching as head coach for Advance Your Reach in the last five years.
Here are some power takeaways from today’s conversation:
Episode Highlights:
The 2 Words Most Misunderstood: Speaker and Stage
The two words that are most misunderstood are probably speaker and stage. Everybody who owns a business – or who works for a nonprofit or has a cause or a message that they believe in – speaks about it and communicates about it. And you're either doing it intentionally well or you're doing it accidentally very poorly.
A lot of people are also scared of speaking on a stage. But you're on the stage every single day – whenever you call someone or speak to someone at Starbucks, or on your kid's soccer field talking to other parents – that's a stage.
You can accidentally stumble your way through it and get no new customers out of it. Or you can intentionally improve that communication and turn every conversation and every opportunity to talk to someone to impact the lives of someone else with your business, and with how you help people every single day.
The Common Things Entrepreneurs Struggle With
The biggest mistake that people make is they don't have clarity on the problem that they solve for people. Nobody wakes up in the morning waiting for your system, or what you do. People wake up every morning with problems. So what is the problem that you solve for people? And if you don't have clarity on that, you're not going to tell a great story. When you have clarity, all of your communication improves.
The second mistake that people make is that they explain that problem or what they do in expert language. They start to change our language when we become really smart on one topic and use different words. Instead, you should spend less time trying to get the person you're talking to to understand you, and more time making sure the person knows that you understand them. That is speaking their language.
What Makes Great Stories
Rule #1: Great stories are ordinary.
Rule #2: Great stories are short. They should never take longer than two and a half minutes to tell.
3 Parts of Best Stories