Koen Geron saw that working professionals did not have the time to maintain online dating profiles and communicate with their matches. He has founded an online dating management service called Hovalo, where people that are too busy to seek out a connection can have their photos, profiles, and messages handled by Hovalo staff. The ethical and privacy questions raised by a service like Hovalo are discussed, as well as general tips for creating a successful online dating profile! To learn more about Hovalo, go to https://hovalo.com/