There are always fears associated with being an entrepreneur. And it’s how you’re able to plow through those that you’re able to ultimately achieve success. In today’s episode, Amanda Rabideau talks about overcoming fears and leaning into the power of your mindset.

Amanda Rabideau is the Founder & CEO Arch Collective, that works with post-series A companies by handling all marketing strategy and execution so that their $2 million startup can look and perform like a $222-million company.

Here are some power takeaways from today’s conversation:

Episode Highlights:

What is Series A?

Series A is a round of funding that startup companies would raise through venture capital. Prior to series A is something like friends and family or an angel round fund or seed round of funding.

When you think of Series A, think of it as the point where your product-market fit has been validated. You've got some clients and people are using your product or your service, or solution. And so, you're now ready to take your business to the next level.

Why Arch Collective is Targeting Post-Series A Companies

When series A has been closed, there's an expectation of about tripling your revenue at that point over the next year. And startup companies going into series A rarely have a strategic marketer in place and they may not have any marketing in place. They may have been outsourcing from agencies.

In order for the business to triple their revenue, they need to be more strategic when it comes to marketing.

The challenge is they often don't have the funding to bring in not only a senior-level strategist, like a CMO or a VP level but also to bring in the team to execute on the strategy that that person would provide. And so, Arch Collective provides the solution to that.

The Power of the Mind

Many entrepreneurs have this itch they want to scratch. However, they have all these fears that hold them back. There’s that fear of failure. Are you going to make money? Or what if you lose your house? There’s also that fear of success – what if it does work out? Now, these things don't really ever go away. But you just have to plow through because it's better than the alternative, which is not doing it.

Also, sometimes people subconsciously put out into the universe all their worries associated with their success. What if you can't take any more clients? And this prevents new clients from coming because you're putting out the energy that you don't want to take anymore. Therefore, it's important to clear the things preventing you from getting new clients. It's amazing what our minds, our energy and what we can do.

Resources Mentioned:

Arch Collective