Sub-products are software solutions that primarily provide interface to data, data analytics, business intelligence and content management for the main digital product. Sub-products simply must exist, some may be 3rd party solutions, some may be custom solutions, while same may be a mix of both. Sub-products give means to run business with intelligence and to make knowledgeable business decisions.

Let’s explore one of each options from the most simple perspective in order to explain the point in simplistic terms.

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Ivan Trajkovic is founder of Ivan Agency, a consulting firm for digital product concepting, innovation and execution. Ivan is also founder of a consulting firm for software engineering Engineers Ltd and an in-house digital production studio Engineers London Limited.

Ivan partners with entrepreneurs, startups and established brands to envision and enhance their digital power through innovation of existing and creation of new digital products for Mobile, Wearables, OTT, Web, Emerging Tech, IoT and AR/VR.

Realizing a realistic market need for advisory services in IT industry, Ivan’s companies focus on all phases of digital product lifecycle - from idea to execution and continuous innovation.

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