Influencer and Micro Influencer Identification

In November Mat is one of two speakers on a panel at Pubcon Las Vegas. This episode dives into the topic he will cover and the guys tell some stories and give some examples of micro influencers. From using Twitter, Nextdoor, Forums, Instagram and just about any other social network you can find and leverage influencers of all types.

Pubcon Session Details:

Beyond celebrity influencers, many brands are turning to micro-influencers, with 10,000 to 100,000 followers, who have a smaller but better-aligned target audience and more opportunities for engagement through relevant content. This session will review strategies for identifying the best influencers for your brand and will show you how to set up these new partners for success.

E16 Mentioned Tools

Mat's Pubcon Influencer and Micro Influencer Identification Session

Mat's past conference presentations about this and more topics

Intellifluence

Clintus on YouTube

FTC

Bars of Chicago