In the last episode we met James Stephens of Sinful Beverages and IronLight LLC, where he gave us an introduction to biomimicry of natural flavors and fragrance.

In this episode, James and I discuss a few hot topics like artificial intelligence, natural vs organic vs genetically modified ingredients.

He’ll drop in some insights about functional trends in developing both consumable and topical products. We'll get the question answered, "Do consumers really associate value with the sensation they experience with your product?"

Guest: James Stephens, Microbiologist, Biomimicry Chemist & Engineer

Sinful Beverages an Iron Light LLC

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Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

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Sponsor: Wellevate.me/dahlia-kelada

Sponsor: Salve Naturals

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