In this replay episode of Tech Sales Insights, Randy Seidl interviews Jennifer Quinlan, the Global Managing Partner at IBM Consulting, discussing the transformative power of Gen AI on customer experience. From IBM's own journey as client zero to real-world success stories, they explore how AI-driven solutions are streamlining processes, improving employee and customer satisfaction, and accelerating business outcomes across sales, service, and marketing.

KEY TAKEAWAYS

• Gen AI Impact: Gen AI revolutionizes customer experience by enhancing efficiency, improving response times, and driving better outcomes across various business functions.
• IBM's Client Zero Journey: IBM's internal transformation journey serves as a blueprint for leveraging AI to optimize workflows, unify processes, and enhance customer engagement.
• Real-world Success Stories: Examples from industries like agriculture and retail showcase the tangible benefits of AI-driven solutions, including significant reductions in response times, increased throughput, and improved customer satisfaction metrics.
• Speed to Market: Gen AI accelerates campaign conception, content testing, and deployment, leading to faster time-to-market and remarkable performance gains, as demonstrated by a 26X increase in social performance in a recent campaign.

QUOTES

• "We're able to create a better experience across our sales communities, enabling faster decision-making and deeper customer engagement."
• "Gen AI transforms low-fidelity tasks into high-impact opportunities, revolutionizing lead generation and pipeline growth."

Find out more about Jennifer Quinlan through the links below:

• LinkedIn: https://www.linkedin.com/in/jenniferquinlan/

This episode is sponsored by TechTarget, the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs.Please visit their website at https://www.techtarget.com/