As women’s football continues to gain global momentum, Africa stands at a pivotal moment to redefine how brands, leagues, and communities invest in the women’s game. How can African women’s football unlock its full sponsorship potential?

In this episode, Edem and Jabu are joined by sport marketing expert Shafeeqah Isaacs to unpack her journey into the sports industry, South Africa’s football sponsorship landscape, explore what makes impactful brand partnerships in sport, and discuss how African women’s football can drive long-term sponsorship deals that sustain its continued growth.

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