In recent weeks Bing has made some major updates and news with three things designed to help webmasters, site owners and SEOs. We were able to get Fabrice Canel on right as Bing was pushing the new Bing Webmaster Tools live.

We would also like to thank Fabrice for joining us on such short notice and digging into all these topics with us for you all!

Bing WordPress Plugin

In the past week Bing rolled out a WordPress plugin that works with the Bing API just like the Bing Webmaster Tools URL Submission does.

The one great feature of the Bing WP Plugin is that it will automatically update Bing anytime you add new content or update content. You CAN turn this feature off but in most cases you likely want to leave it on.

Bing Webmasters Update 2020

Just this week (July 28-29 to be exact) the new Bing Webmaster Tool interface rolled out to users. If you are just hearing this podcast is is likely you haven't had a chance to really dig in so do give a listen as we cover some of the "why things were done" and "how they approached" the new design.

As Dave dug into it prior to recording he thought that some of the tools were just "gone" but as you will hear on the episode he learns that it simply has been moved. Instead of a wall of 40+ tools on the left side navigation things are much cleaner and more organized.

Just like all interface updates it will take some getting use too (have you fully switched to the new Facebook interface on Desktop or did you stay with the classic?) but in the long run we think this is a great upgrade and update.

What do you think of the new Bing Webmaster Tools?

Lastly, there is a feature that Dave found that most are going to love - the link data comparison. Bing is giving you not only a list of the links YOUR site has but is allowing you to dig into the links it knows about of your COMPETITORS.

Yes, you heard that you can now use Bing Webmaster Tools to audit and compare links between you and competitors.

Bing Webmaster Guidelines

Lastly we talked about all the updates, edits and new organization of the Bing Webmaster Guidelines that happened. As we talked it also became clear that the new organization and changes tie directly in with the setup and tools in the Bing Webmaster admin area.

So if you are new to SEO and managing a website and have questions while in Bing Webmaster you can easily find help and support in these guidelines. For those that are more experienced there is also plenty to dig into and use as a guide or to help understand how Bing looks at things (vs. Google, Yandex, Baidu and others).

If you don't currently spend time in Bing Webmaster Tools give a listen to our older episode that will give you some ideas on how and what to do in it.

Related News and Resource Links

Bing Blogs - Webmaster Tools PluginSEJ - Bing WP PluginSER - Bing WP PluginBing WebmasterBing’s new URL Inspection tool: What it does and why to use it

Full Transcript

Matt Siltala: [00:00:00] Welcome to another exciting episode of the business of digital podcast, featuring your host, Matt silt and Dave roar. Hey guys, excited to have you join us on another one of these business of digital podcast episodes. And today we have a fun one. I'm really excited to, uh, to jump in on this one because, uh, today, uh, we have a special guest with us for briefs canal.

A welcome for brief. Thank you welcome. And from breezes, from being, and we are going to be talking about, um, a couple of new tools or not new tools, I guess, but just released, uh, updated versions of, of, uh, of, of the webmaster tools area. And then, uh, I'm going to let Dave go ahead and just jump into it. And I know he's got some questions, but we do appreciate it.

Uh, you're joining us, uh, for briefs and I'm looking forward to hearing all about what we got going on. Well, I'll let

[00:01:00] Dave Rohrer: [00:01:00] you feel free to introduce yourself and exactly what you work on and do at B