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E163 - Klaviyo A/B Testing - Why Email Experiments are Important and What I Learned
I dive into why structured A/B testing inside Klaviyo is one of the most powerful ways to improve your email marketing in2026 - and why assumptions are often more dangerous than low open rates. I share a recent experiment I ran testing email length and structure, what the results revealed, and why the takeaway isn’t “long wins” or “short wins,” but that testing beats guessing every time. We unpack how to run clean experiments, what metrics actually matter (hint: it’s not just opens), and how small, controlled changes compound into stronger click rates, higher revenue per recipient, and healthier lists over time. If you want your email strategy to bedriven by data instead of opinion, this episode will give you a practical framework to start experimenting with confidence.
Hit play and let’s dive in. 🎧
Book your Free Discovery Call HERE and start growing today! 🌱
🌟 Small Aussie Brands Grow Online
📈 Does your business have a strong online presence?
With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.
🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.
👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.
🔍 Unravel Meta Ads without the cash burn
Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.
🔧 How I Help
You know your product inside out - I help you get it seen, clicked, and converting online.
🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights.
If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚
📞 Ready for your next step?
Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.
👉 Book your Free Discovery Call HERE and start growing today! 🌱
Thanks for listening!
Rachel – eCommerce Enthusiast
https://www.aussieonlinegrowingonshopify.com.au/book-online
View all episodes
By Rachel AbdyI dive into why structured A/B testing inside Klaviyo is one of the most powerful ways to improve your email marketing in2026 - and why assumptions are often more dangerous than low open rates. I share a recent experiment I ran testing email length and structure, what the results revealed, and why the takeaway isn’t “long wins” or “short wins,” but that testing beats guessing every time. We unpack how to run clean experiments, what metrics actually matter (hint: it’s not just opens), and how small, controlled changes compound into stronger click rates, higher revenue per recipient, and healthier lists over time. If you want your email strategy to bedriven by data instead of opinion, this episode will give you a practical framework to start experimenting with confidence.
Hit play and let’s dive in. 🎧
Book your Free Discovery Call HERE and start growing today! 🌱
🌟 Small Aussie Brands Grow Online
📈 Does your business have a strong online presence?
With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.
🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.
👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.
🔍 Unravel Meta Ads without the cash burn
Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.
🔧 How I Help
You know your product inside out - I help you get it seen, clicked, and converting online.
🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights.
If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚
📞 Ready for your next step?
Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.
👉 Book your Free Discovery Call HERE and start growing today! 🌱
Thanks for listening!
Rachel – eCommerce Enthusiast
https://www.aussieonlinegrowingonshopify.com.au/book-online