A $1 billion bet on nature sounds like impact.

It’s actually something far more uncomfortable.

Martin Berg isn’t guessing where this goes—he’s building it. From inside global finance to running a $1BN natural capital platform, this is what happens when markets collide with ecosystems. Land becomes strategy. Carbon becomes currency. Biodiversity becomes… investable.

But beneath the ambition sits tension. Investors want returns, not ideals. Corporates want certainty, not risk. And the market? It’s still being invented in real time.

This is the honest conversation most people avoid.

What happens when you stop treating nature as priceless… and start pricing it?