Somewhere at some point Dave came across a question around link building. The thing about this question is that it could have been asked this week, earlier this year, 2 years ago, 5 years ago or even 10 years ago.

If there is a Google Chat or Twitter chat with someone from Google you can almost guarantee that a question along the lines of the example below will be asked.

Am I crazy? I have a job up on (site X) for back links. I have no linkable assets or that offers any value, how is someone going to get links for me?Also where should they link? I have different pages like money pages and my home page, where do I want the links to go?I’m new and confused? What is the correct way to get links or is this the way to do it?- The Internet (edited and paraphrased from a few original questions)

The goal of this episode was not to answer everything about link building but rather to try and dispense as much information as we could for those just getting started. Here are some additional resources and episodes you may want to check out:

Link Building Resources

How to Identify Site Quality for Link Building100th Episode With Debra MastalerOur episode from last year that gives a history of link building that breaks down what people have done over the years.E40 – Link Building is NOT DeadGoogle Says Don’t Focus on “Link Juice” Focus on this InsteadGoogle: You Don't Need A Good Distribution Between Followed & Unfollowed LinksGoogle: Guest Blog Post Links Have Zero ValueGoogle: Links From Wikipedia Does Nothing For Your Site & Has No SEO Value

Additional Link Building Topics

The episode digs into a number of micro topics around link building. If you want some better ideas of what else we covered, here you go:

Work in boring industries? Mat walks through some things he has done in the past.What is a good link? How should I think about what sites to target?Reasons to link build - not just about "pushing link juice".Why should you be number #1? Why should you be on the front page of Google/Bing? If you can't answer that you likely have more work to do (besides worrying about links).Is your content the same as 50 other sites? Would you pay to advertise on a site? This is one of many ways to judge and "score" a site to help understand if you want links from a site.If the link is something you can scale there are likely risks and downside to it - are you okay with taking on that level of risk?Do you actually have something worth linking too?

Full Transcript

Matt Siltala: [00:00:00] Welcome to another exciting episode of the, the business of digital podcast, featuring your host, Matt scintilla and Dave roar. Hey guys, excited to have another business of digital podcast episode going for you. So we are going to just jump straight into this one. How's it going, Dave? It's

Dave Rohrer: [00:00:19] going, it's going.

Matt Siltala: [00:00:21] Awesome. So, so we're going to talk about, we're going to, we're going to dive into an SEO question. We're going to call this one SEO question too. Cause I, I had to ask you when we, uh, before we were recording, like have we only done one other question like this? And then yes,

Dave Rohrer: [00:00:40] I know you did a, a list of like, we were gonna, we had 10 and we covered like four.

Matt Siltala: [00:00:46] Right. We did as much as we could with.

Dave Rohrer: [00:00:49] Yeah. It was like 20, 25 minutes and we did four. So we're just going to do one today.

Matt Siltala: [00:00:53] We're going to do one today, but it is a big general discussion. We are going to dive into one on [00:01:00] drum roll. Link-building everybody's favorite topic, right, Dave now. All right.

Dave Rohrer: [00:01:08] Least favorite topic.

Matt Siltala: [00:01:09] So this, uh, and I like how you set it up. When we were chatting earlier, you know, this could have. This is, this is a question that could have been posed four years ago, two years ago, a month ago. And so, um,

Dav