Horatio, CEO of Buddha Juice (NYSE American: BUDA), shares how they pivoted from ~18–19 retail stores to a profitable wholesale model built on an “ultra-fresh” cold chain (~35°F, 8–12 day shelf life). We unpack Costco roadshows, the decision to IPO vs private equity, and how automation + operational discipline can drive strong margins in CPG.

We also dig into the unit economics behind a ~45% gross margin beverage business, how automation drove labor costs down dramatically, and how BUDA thinks about scaling capacity (including expanding beyond Dallas to serve the East and West Coasts).​