A game developer makes a game — that doesn't seem out of the ordinary. But making a game that makes people happy to watch trailers? That perks our ears up. Matt and Will talk about Devolver Digital's Devolverland game, why it was effective, and what it takes to be special in the space of marketing. Lots of companies will try, and some will try too hard. 

Follow Will:

http://twitter.com/willchobra http://twitch.tv/willchobra

Follow Matt:

http://twitter.com/mattdemers http://twitch.tv/mattdemers

Intro music: "Sleepyfish - Velocities" - https://chillhop.ffm.to/velocities.owe