If you’re showing up online but your content isn’t converting? 

This episode is for you. 

In Part 1 of this two-part mini-series, Cass and Amanda dive deep into the silent sales killers hiding in your content plus the sneaky mistakes that are repelling dream clients without you even realising it. 

From invisible messaging to misaligned content strategy, this episode holds up the mirror in the most empowering way. Expect mic drops, real talk, and practical shifts to help you clean up your content and start turning posts into profit. If you’re ready to stop working so hard for so little return, press play now.

⏱ Episode Breakdown:

00:00 – Why your content might be repelling buyers

02:45 – The shift from engagement to conversion strategy

06:13 – The hidden cost of being “inspiring but forgettable”

09:22 – Why your content isn’t building desire

13:40 – The myth of “just be consistent”

17:01 – What high-converting content actually does differently

20:45 – Recap: 3 mistakes that are costing you sales

22:10 – Journal prompts + content audit questions

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Connect with us on Instagram Amanda Campeanu and Cassie Ellen