In this episode, Erasmus Elsner is talking to Richard Mabey, co-founder of London-based legaltech startup Juro, backed by Union Square Ventures.  

02:01 Magic circle years at Freshfields 

03:35 Catching the entrepreneurial bug 

05:15 Transitioning to legaltech via LegalZoom 

07:26 Meeting co-founder Pavel Kovalevich 

08:43 The Juro Minimum Viable Product (MVP) 

09:54 Getting the first customer 

13:15 Finding customer pains and building the core product features 

15:06 Core feature set: painkiller vs. vitamin 

17:05 Early pricing 

18:34 Selling Saas to corporate lawyers 

19:59 Tech stack of Juro 

21:11 Seedcamp accelerator 

22:40 $750k Seed Round led by Point Nine Capital 

24:24 $2m Seed extension round 

25:15 $5m Series A led by Union Square Ventures 

26:15 Getting a warm intro at USV 

27:01 Deploying the Series A 

28:12 Navigating through the Corona pandemic